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My Business is Showing a Profit but Where is the Cash?

Does this sound like you?  Your books are showing a profit, but you are barely squeezing by every month.  Bill pay brings anxiety and stress because you're not sure if you'll be able to pay all of your bills.  It doesn't make sense because your profit and loss is showing a decent profit.

You went into business to break free of the stresses of your regular job, but now you aren't sure what you should be paying yourself.  It seems like there's no clear cut formula for how much you can actually take out of your business.  How much can you really pay yourself?

You've read all the books and followed the gurus, Profit First, Dave Ramsey, Rich Dad Poor Dad, Think and Grow Rich... you could go on.  Which method is for you?  You're more confused now than ever.  While you certainly have a higher understanding of how some people run their businesses is this something you should be implementing in yours?

You're not sure what you need to be paying for taxes.  What are estimated taxes?  And how do you estimate them?  John down the street told you that being a S Corporation is the way to go.  So you Googled S Corporations and you found some advice to form one immediately, others say to wait.  You tried to determine exactly what a S Corporation is, but you couldn't find anything concrete.  

Susie in your entrepreneurial group says anyone who pays taxes is just not doing them right.  Her CPA has her paying in $0.  You ask her how, curious to know if she has a secret that has eluded other business owners for years.  She gives you the name of her CPA, but you're hesitant.  Is this even legal?  You don't want to pay taxes, but you also don't want to break the law.  You put the business card in your wallet and forget about it.

You've looked into CPAs, bookkeepers, other accounting professionals.  But what do you even need for your business?  You've priced out a few sets of services and you aren't even sure what you legally have to do and what is optional.  You're not sure why these services are priced so different.  And honestly you're not sure if you can even afford those services.  What happens if you spend the money to get your business organized only to have that be the tipping point for your business going under?

Every business owner you talk to paints a cheery picture about their business.  They have more freedom, they can afford a house they never thought was possible.  They seem to be rolling in money.  Is that the way small businesses are supposed to work?  You know that most small businesses go under after a few years, but nobody seems to want to talk about that possibly happening in their business.

So What Are You Missing?

Can I be honest with you?  You're like most small business owners in the U.S.  Most people who are in business for themselves are scared.  They don't know where their money is going, they don't know what sort of compliance requirements they have with the IRS and other tax authorities, and they feel like they are drowning in their business.  Their financial systems are not organized and they're just hoping that an employee doesn't take advantage of their business or the IRS doesn't come knocking.  

So why don't you hear about it?  Why don't entrepreneurs talk about it?  Honestly they're embarrassed.  I hear about it as their accountant, but even though it's my job to help them organize their business I often don't even get down to the full story until a few meetings in with my clients.  And I'm here to tell you... 

You are not alone.   

You might feel like it, but you are not alone.  Fear of the IRS is not irrational, most small businesses undergo an audit of some form in their lifetime.  One in forty small business returns are audited every year.  This is increased substantially from one in every one hundred individual returns.  A recent court case confirmed the confusing tax world that small business owners have to navigate.  The judge ruled that taxpayers "rely on IRS guidance at their own peril" (Bobrow, TC Memo 2014-21).  Those IRS publications that are laid out all over the website as guides to help taxpayers do not hold up in court, the actual Internal Revenue Code along with court cases, and a few other sources are the only things that taxpayers can rely on to uphold their position on a tax matter.  And what small business owner reads and relies on the actual tax code?  Not many.

Small businesses are more susceptible to certain types of fraud and theft due to their inability to implement ideal internal controls because of their size and lack of resources.  

So if small business owners cannot rely on the IRS publications and they cannot rely on the information being provided by other entrepreneurs where do they turn?  The traditional answer has been to find a knowledgeable CPA to help you with your compliance needs.

Here's the thing.  Most CPAs are focused on compliance only.  That means that they will get your taxes filed on time, they will give you estimated tax payment amounts, and outside of that they will tell you how much profit you made and send you on your way to see you the following year.  If they handle your bookkeeping you'll maybe get a monthly set of financials emailed to you and the expectation that you'll know what to do with them.  

And frankly we have a problem with this.  

If you do not understand where your money is going, you don't know how to read your financial statements and you don't know what to do with your reports how are you supposed to grow profitably?  How are you supposed to protect your business from theft and/or fraud?  How are you supposed to determine how healthy your business is?  And the answer is most small business owners can't.  

So we set out to solve this issue.  We opened up an accounting firm that provided these holistic services.  We focused on not just the compliance part of our client's businesses, but also the health of the business.  Teaching our clients how to read financials.  Partaking in comprehensive tax planning.  But those services are time consuming for us to provide and as a result they are not necessarily affordable for many small business owners.

The question became, How can we help small business owners who are in the position where they cannot afford a full comprehensive set of financial services?

That's How Bake Your Books Was Formed

We needed something that allowed small business owners to affordably find a comprehensive and well supported set of financial resources for running their business.  Here's a breakdown of the ideas behind the program:
  • Free: That's right.  We wanted to create an affordable solution so we completely removed the financial barrier.
  • Easily Accessed: Our videos are posted on Youtube.  It's easy to find and watch.  No signing up for extra platforms and keeping track of passwords.
  • Comprehensive: We're not just giving you a little taste of our methods and how-to's.  We're building out a platform with all of our methods, tips, and tricks.
  • ​Support: You don't have to go on this journey alone!  Our Facebook group is there for you to reach out to other entreprenuers and ask questions.
  • ​Implementation Help: We're providing you with a complete breakdown of what we do.  Our plans for this program are through the roof.  Nobody has ever created a free program this comprehensive!  While we give you all the tools we know that there may come a time where you want more help implementing these strategies.  We have a tiered system of implementation help services so that you can get the level of help you need without breaking the bank.  While these services are paid we know that by implementing even part of what we show you on your own you'll be able to more than afford these when you're ready.  Using these implementation help services is completely optional.  You can use the free program as a standalone as long as you want.

How Does the Challenge Work?

We know a financial overhaul is something that may seem intimidating and hard.  The process of reorganizing your management systems and getting on track to implement what you need to can be scary.  That's why we're creating a financial makeover challenge.  We're going to go 7 days in our Facebook group and show you how to break down your financial management system.  We're going to find the strengths and weaknesses in your system and make a plan to make the positive changes you need.  This shouldn't be intimidating and we're here to make sure it won't be.  Throughout the 7 days we're going to be doing the following:
  • Intro and Business Entity Types: Day one is all about getting to know your business and learning about the different business entity types.  We'll discuss the difference between sole proprietorships, partnerships, and corporations along with where LLCs and other legal entities fall on this spectrum and what a S Corporation is.
  • Bookkeeping: Day two is all about bookkeeping.  One of the most overlooked parts of small business financial management, bookkeeping lays the foundation for every other part of your business's financial management.  We're going to break down basic bookkeeping concepts, programs, and if outsourcing your bookkeeping is right for your business.
  • Cash Flow and Management: This section is taking up day three and four because it's one of the most important and also hardest concept for small business owners to grasp.  Cash flow is the pulse of your business, you can't pay vendor invoices if you don't have cash coming in.  Identifying bottle necks in your cash flow process allows you to free up cash in your business for what you need.
  • ​Payroll and Independent Contractors: Day five is all about paying workers.  Both employees and independent contractors do work for your business, but the distinction is important and a major source of fines and penalties for businesses.  Just ask Uber and Lyft about their worker misclassification lawsuits.
  • ​Taxes: Day six and seven are all about taxes.  From determining federal, state, and local taxes due to filing requirements for different business types.  Along with tax preparation we're going to discuss the basics of tax planning and tax representation and audits.

Your New Financial Plan

Can you imagine having financial clarity in your business?  The ease that you can feel knowing exactly how much money you are making, what you can pay yourself, and knowing where your cash is going?  Understanding what your requirements are for taxes and knowing that you have a system in place to make sure you are filing correctly and on time?  Being able to make financial decisions confidently and without fear because you understand the implications they have for your business?  We want that for you and so much more!  Our program focuses on:
  • Creating Bookkeeping Procedures That Aren't Time Suckers
  • ​Optimizing Your Books to Provide The Information You Need to Run Your Business
  • Knowledge to Read and Analyze Your Financials and Most Importantly to Act on That Information
  • ​A Budgeting and Forecasting Blueprint so You Can Anticipate Future Earnings
  • ​Tax Entity Optimization
  • ​Tax Planning
  • ​Understanding Your Tax Requirements
  • ​And More...

So Where Do You Go From Here?  Enter your email and we'll send you the challenge workbook and information on joining our Facebook group where the challenge is hosted.  We'll see you there!

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